Privacy Policy

Privacy Policy - The PE Academy

Privacy Policy

Last Updated: May 30, 2026

At The PE Academy ("we," "our," or "us"), we are committed to protecting the privacy and personal data of both parents/guardians and the children who participate in our sports camps[cite: 1, 2]. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and booking forms, in accordance with the General Data Protection Regulation (GDPR)[cite: 1, 2].

1. Important Information & Who We Are

For the purposes of the GDPR, we are the Data Controller responsible for your personal data[cite: 1, 2].

  • Company Name: The PE Academy[cite: 1, 2]
  • Email Address: office@thepeacademy.co.uk

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the email details above[cite: 1, 2].

2. Children’s Data & Parental Consent

Protecting the privacy of children is of paramount importance to us[cite: 1, 2].

  • Under the GDPR, children under the age of 13 (or up to 16, depending on your UK/EU country's specific laws) cannot legally provide their own consent for data processing[cite: 1, 2].
  • The PE Academy only collects data about children directly from their parents or legal guardians. We do not knowingly collect personal data directly from children[cite: 1, 2].
  • By completing our booking form, you confirm that you are the parent or legal guardian of the child being registered and explicitly consent to us processing their data for camp operations[cite: 1, 2].

3. The Data We Collect

Through our online booking forms, The PE Academy collects and processes the following categories of personal data[cite: 1, 2]:

A. Parent/Guardian Data

  • Identity Data: First name, last name, relationship to the child[cite: 1, 2].
  • Contact Data: Email address, phone number(s), billing address[cite: 1, 2].

B. Child’s Data

  • Identity Data: First name, last name, date of birth/age, gender[cite: 1, 2].
  • Special Category (Health) Data: Medical conditions, allergies, dietary requirements, and medication details. Note: We collect this strictly to ensure your child's safety and well-being during camp.[cite: 1, 2]
  • Emergency Contact Data: Name and phone number of alternative emergency contacts[cite: 1, 2].

C. Technical & Usage Data

  • Digital Data: IP address, browser type, and cookies tracking how you interact with our website to help us improve the experience[cite: 1, 2].

4. How and Why We Use Your Data (Legal Basis)

Under the GDPR, we must have a lawful basis to process your data. The PE Academy uses your data for the following reasons[cite: 1, 2]:

Purpose / Activity Type of Data Lawful Basis for Processing
Processing bookings and managing registers Parent & Child Identity, Contact Performance of a Contract (To deliver the camp service you purchased)[cite: 1, 2].
Ensuring child safety (Medical/Allergy logs) Child's Health Data Explicit Consent & Vital Interests (To protect your child's physical well-being)[cite: 1, 2].
Emergency communication during camp Parent & Emergency Contact details Vital Interests or Legitimate Interests (To ensure safety in an urgent situation)[cite: 1, 2].
Sending marketing emails about future camps Parent Identity & Contact Consent (You can opt-out at any time via the "unsubscribe" link)[cite: 1, 2].

5. How We Share Your Data

The PE Academy does not sell your personal data. We only share information with trusted third parties necessary to run our camps[cite: 1, 2]:

  • Service Providers: Booking platforms, website hosting providers, and IT/cloud storage services[cite: 1, 2].
  • Camp Staff/Coaches: Authorized coaches receive restricted access to attendance registers and critical medical/allergy notes strictly on a need-to-know basis for safety[cite: 1, 2].
  • Legal Authorities: Only if required by law to comply with a legal obligation or safeguarding requirement[cite: 1, 2].

6. International Data Transfers

If we transfer your data outside the UK or European Economic Area (EEA) (for example, if our booking software uses US-based servers), we ensure it receives a similar degree of protection by ensuring at least one of the following safeguards is implemented[cite: 1, 2]:

  • The country has been deemed to provide an adequate level of protection by the European Commission/UK Government[cite: 1, 2].
  • We use specific Standard Contractual Clauses (SCCs) approved for use in the UK/EU which give personal data the same protection it has in Europe[cite: 1, 2].

7. Data Security & Retention

Security

The PE Academy has put in place appropriate security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed in an unauthorized way[cite: 1, 2]. Access to your child’s health and identity data is strictly limited to coaches and staff who require it to run the camp safely[cite: 1, 2].

Retention

We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements[cite: 1, 2].

  • Camp Attendance & Medical Logs: Retained for 3 years following the camp conclusion to comply with standard insurance and safeguarding liabilities[cite: 1, 2].

8. Your Legal Rights

Under the GDPR, you have significant rights regarding your personal data (and your child’s data)[cite: 1, 2]. You have the right to:

  • Access your data (request a copy of the information we hold)[cite: 1, 2].
  • Rectify incorrect or incomplete data[cite: 1, 2].
  • Erase your data (the "Right to be Forgotten"), subject to certain legal exceptions[cite: 1, 2].
  • Restrict or Object to our processing of your data[cite: 1, 2].
  • Data Portability (request a transfer of your data to another service)[cite: 1, 2].
  • Withdraw Consent at any time where we rely on consent to process your data[cite: 1, 2].

To exercise any of these rights, please email us at office@thepeacademy.co.uk.